YG 400 activation at Air + Style

YG 400

Air + Style

A festival brand activation for YG's 4Hunnid at Air + Style, Exposition Park: food, merch and experiential on one footprint.

A branded merch tent anchored by the neon 4Hunnid rose, a full food row (Nae Nae's Café alongside dumplings, paella and waffles) and branded dining commons, built and run across the festival weekend.

Client
YG / 4Hunnid
Festival
Air + Style — Exposition Park, Los Angeles, CA
Year
2018
Scope
Brand activationFoodMerchExperiential
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