Skylrk and Justin Bieber activation at Coachella

Skylrk + Justin Bieber

Coachella 2026

Skylrk Oasis, Skylrk Shop and the Justin Bieber Swag Shop: three activations on one 30,000 sqft footprint on the Coachella grounds. Creative concepting, retail spatial design, fabrication, production, festival liaison, sales strategy and digital marketing.

A design concept developed in service of a cohesive brand vision, engineered for high sales velocity. The full collection sold on-site through a digital menu synced to Skylrk's D2C e-commerce, with live replenishment across the weekend.

The program shattered the Coachella merch record with $15 million in sales, covered by Vogue Business, Hypebeast and Rolling Out.

Client
Skylrk / Justin Bieber
Location
Coachella — Indio, CA
Year
2026
Footprint
One 30,000 sqft footprint — three activations
Scope
Festival activationRetailSales strategyDigital marketing
Concept to built
Skylrk and Justin Bieber activation at Coachella — concept render
Concept render
Skylrk and Justin Bieber activation at Coachella — as built
Built — Coachella 2026
Skylrk and Justin Bieber activation at Coachella — concept render
Concept render
Skylrk and Justin Bieber activation at Coachella — as built
Built — Coachella 2026
Skylrk and Justin Bieber activation at Coachella — concept render
Concept render
Skylrk and Justin Bieber activation at Coachella — as built
Built — Coachella 2026
Skylrk and Justin Bieber activation at Coachella — photo 1 of 15
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Three retail environments. One 30,000 sqft footprint.
A $15M Coachella record.

Skylrk and Justin Bieber activation at Coachella — photo 7 of 15
Skylrk and Justin Bieber activation at Coachella — photo 8 of 15
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Skylrk Coachella collection linesheet
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