Parsel pop-up at Westfield Century City

Parsel

Westfield Century City

A month-long retail pop-up at Westfield Century City, with Parsel's modular storage system as the centerpiece of the space.

Thermic ran the full retail execution from first walkthrough to final sell-through: location scouting and leasing, build-out, staffing and training, daily sales operations, accounting and product logistics.

Client
Parsel
Location
Westfield Century City — Los Angeles, CA
Year
2025
Duration
One month
Scope
Retail pop-up execution
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